If You Don't Rock the Boat, You Sink.

SELL TO THE
CROC BRAIN

Logic doesn't buy software. Fear, Status, and Safety do. We help FreightTech brands move fast, break things, and own the narrative before the market owns them.

MODE: ACTIVE

Brand Voice Engine

MOD-01
Buzzword Killer

Stop sounding like a "Synergistic End-to-End Solution." We kill the slop and speak the customer's language.

Initialize AI >
MODE: ACTIVE

New School

MOD-02
Meme-Factor

Your tech is too complex. Dumb it down. Create viral implications that operators understand and share.

Generate Virality >
CROC BRAIN FEED
/// INERTIA KILLS
> SELL CERTAINTY
/// NO ONE CARES ABOUT YOUR AI
> TRIGGER LOSS AVERSION
> PROTECT THE P&L
/// STOP LARPING LIKE IT'S 1997
> VOLATILITY IS THE ONLY HEDGE
/// INERTIA KILLS
> SELL CERTAINTY
/// NO ONE CARES ABOUT YOUR AI
> TRIGGER LOSS AVERSION
> PROTECT THE P&L
/// STOP LARPING LIKE IT'S 1997
> VOLATILITY IS THE ONLY HEDGE
Protocol: Move Fast & Break Things

The Arsenal.

We've worked with hundreds of FreightTech companies. The ones that hockey-stick aren't the ones with the "safe" deck. They are the ones who rock the boat.

SVC-01

GTM Layering

Prasad Gollapalli style execution. We know how to layer your Go-To-Market strategy so you don't burn cash on the wrong channels.

SVC-02

TMS Architecture

Build vs. Buy? Integrate or die? We tell you which TMS vendors to partner with first and how to jump to the front of the integration line.

SVC-03

Narrative Warfare

FreightTech is messy. We craft the narrative that makes you look like the inevitable winner. Right content, right publication, right tone.

SVC-04

The Network

We have the receipts. We know the people. We facilitate the "Handshake Deals" that algorithms can't touch.

SVC-05

Brand Provocation

Safe branding is dead branding. We help you find the "Grit" needed to stand out in a sea of safety-blue logos.

SVC-06

Execution

Ideas are cheap. We execute. We build the campaigns that get you noticed by the people who sign the checks.